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Association Quote by Norton Juster

“You see, it's really quite simple. A simile is just a mode of comparison employing 'as' and 'like' to reveal the hidden character or essence of whatever we want to describe, and through the use of fancy, association, contrast, extension, or imagination, to enlarge our understanding or perception…” quote by Norton Juster
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“You see, it's really quite simple. A simile is just a mode of comparison employing 'as' and 'like' to reveal the hidden character or essence of whatever we want to describe, and through the use of fancy, association, contrast, extension, or imagination, to enlarge our understanding or perception of human experience and observation.”

Norton Juster

About This Quote

Source Book: The Phantom Tollbooth by Norton Juster, 1961

A simile uses “as” or “like” to compare and highlight hidden qualities, expanding perception through creative association.

In simple terms: Similes compare using “as/like” to reveal hidden traits.

Key Takeaway

Use vivid comparisons to deepen understanding.

Themes

language creativity perception

Mood

playful educational

Type

literary didactic

When to use this quote

  • teaching
  • writing
  • public speaking
  • marketing
  • storytelling

Key Concepts

figurative language analogy imagination

Questions to Reflect On

  • How can you simplify a simile for clarity?
  • When does a simile become a distraction?
A Different Perspective

Overly complex similes can confuse rather than clarify.

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