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Attention Quote by Norton Juster

“No one paid any attention to how things looked, and as they moved faster and faster everything grew uglier and dirtier, and as everything grew uglier and dirtier they moved faster and faster, and at last a very strange thing began to happen. Because nobody cared, the city slowly began to…” quote by Norton Juster
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“No one paid any attention to how things looked, and as they moved faster and faster everything grew uglier and dirtier, and as everything grew uglier and dirtier they moved faster and faster, and at last a very strange thing began to happen. Because nobody cared, the city slowly began to disappear. Day by day the buildings grew fainter and fainter, and the streets faded away, until at last it was entirely invisible. There was nothing to see at all.”

Norton Juster

About This Quote

Source Book: The Phantom Tollbooth by Norton Juster, 1961

Neglecting aesthetic and environmental care leads to decay and eventual disappearance of a city.

In simple terms: Ignoring beauty causes a place to vanish.

Key Takeaway

Pay attention to surroundings.

Themes

environment decay neglect urbanism

Mood

melancholic reflective

Type

cautionary observational

When to use this quote

  • city planning
  • community activism
  • environmental advocacy

Key Concepts

sustainability urban planning visual culture

Questions to Reflect On

  • What small actions can preserve urban beauty?
  • How does community care affect city health?
A Different Perspective

Neglect alone may not cause disappearance without systemic issues.

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