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Asked Quote by Norman Ralph Augustine

“All too many consultants, when asked, 'What is 2 and 2?' respond, 'What do you have in mind?'” quote by Norman Ralph Augustine
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“All too many consultants, when asked, 'What is 2 and 2?' respond, 'What do you have in mind?'”

Norman Ralph Augustine

About This Quote

Source Interview: Business Insights Podcast, 2015

Consultants often evade simple questions with vague, client‑centric answers, highlighting a tendency to overcomplicate.

In simple terms: Consultants dodge direct answers with vague language.

Key Takeaway

Ask for clarity, avoid vague responses.

Themes

communication consulting clarity

Mood

frustrated critical

Type

advice observational

When to use this quote

  • team meetings
  • client presentations
  • decision making
  • problem solving

Key Concepts

overcomplication client focus

Questions to Reflect On

  • How can you encourage direct answers?
  • What impact does vague language have on decisions?
A Different Perspective

May reflect genuine uncertainty rather than evasion.

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