Dangerous Quote by Nick Harkaway
“There is a sense that everything should be easy, but easy decisions are the ones we should be scared of because if they're easy then we're probably being sold something. This is why I'm worried about "nudge" - it's pushing people in the direction of what you think they should be doing. Easy decisions are dangerous ones.”
About This Quote
Source Book: The Gone World by Tom Sweterlitsch, 2018
Convenient choices often hide hidden costs or manipulation; they can steer us toward outcomes we haven't critically examined.
In simple terms: Easy choices can be risky because they may be manipulative.
Question all easy options before acting.
Themes
Mood
Type
When to use this quote
- marketing
- political campaigns
- online platforms
- personal finance
Key Concepts
Questions to Reflect On
- What hidden motives could be behind an easy option?
- How can you verify the true cost of a simple decision?
Easy choices may be based on incomplete information, leading to poor outcomes.