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Dangerous Quote by Nick Harkaway

“There is a sense that everything should be easy, but easy decisions are the ones we should be scared of because if they're easy then we're probably being sold something. This is why I'm worried about "nudge" - it's pushing people in the direction of what you think they should be doing. Easy…” quote by Nick Harkaway
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“There is a sense that everything should be easy, but easy decisions are the ones we should be scared of because if they're easy then we're probably being sold something. This is why I'm worried about "nudge" - it's pushing people in the direction of what you think they should be doing. Easy decisions are dangerous ones.”

Nick Harkaway

About This Quote

Source Book: The Gone World by Tom Sweterlitsch, 2018

Convenient choices often hide hidden costs or manipulation; they can steer us toward outcomes we haven't critically examined.

In simple terms: Easy choices can be risky because they may be manipulative.

Key Takeaway

Question all easy options before acting.

Themes

critical thinking manipulation decision making consumer awareness

Mood

cautious skeptical

Type

advisory philosophical

When to use this quote

  • marketing
  • political campaigns
  • online platforms
  • personal finance

Key Concepts

nudge theory behavioral economics psychology

Questions to Reflect On

  • What hidden motives could be behind an easy option?
  • How can you verify the true cost of a simple decision?
A Different Perspective

Easy choices may be based on incomplete information, leading to poor outcomes.

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