Able Quote by Neville Brody
“We are so obsessed with the Net and technology that we forget the message... We imagine to be able to do anything, and our software helps us believe we can... But we must move beyond the 'how' to reconsider the 'what' and the 'why'...”
About This Quote
Source Speech: Talk on Digital Culture, 2015
We focus on tools and methods, neglecting purpose and meaning behind them.
In simple terms: Tech obsession blinds purpose.
Ask why, not just how.
Themes
Mood
Type
When to use this quote
- product development
- education
- personal growth
- policy making
Key Concepts
Questions to Reflect On
- What purpose does your tech serve?
- How can you align tools with values?
Neglecting purpose can lead to misuse of technology.