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Audience Quote by Neil Cross

“And by the right thing, I mean that whatever step we take next, the first criteria we should consider is the people who have been loyal to us, thus far, which is primarily our audience.” quote by Neil Cross
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“And by the right thing, I mean that whatever step we take next, the first criteria we should consider is the people who have been loyal to us, thus far, which is primarily our audience.”

Neil Cross

About This Quote

Source Interview: The Guardian, 2014

Loyalty of your audience should guide future decisions.

In simple terms: Listen to your loyal supporters.

Key Takeaway

Prioritize your core audience.

Themes

loyalty audience decisionmaking leadership

Mood

thoughtful strategic

Type

advisory business

When to use this quote

  • product development
  • marketing strategy
  • content creation

Key Concepts

trust community feedback loops

Questions to Reflect On

  • Who are your most loyal supporters?
  • How can you expand while honoring them?
A Different Perspective

Overemphasis on existing fans may stifle growth.

4.5 out of 5 (3 ratings)

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