Diminishing returns Quote by Neil Cross
“I don't want to repeat myself. I hate the idea of coasting and of recycling the same ideas. Then, you're just subject to the law of diminishing returns.”
About This Quote
Source TV Series: Luther, Season 2 Interview, 2011
Repeating ideas leads to diminishing creative returns; originality is essential.
In simple terms: Recycling ideas reduces impact.
Pursue fresh concepts constantly.
Themes
Mood
Type
When to use this quote
- writing
- marketing
- product development
Key Concepts
Questions to Reflect On
- What new angles can you explore?
- How do you avoid creative fatigue?
Innovation requires risk; safe repetition can stall progress.