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Acceptable Quote by Neelie Kroes

“It is not acceptable for customers in one member state to pay the price for a company to become a bigger player in other member states. The ruling shows that in these cases it is essential that companies propose adequate remedies in order to guarantee sufficient competition from other firms.” quote by Neelie Kroes
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“It is not acceptable for customers in one member state to pay the price for a company to become a bigger player in other member states. The ruling shows that in these cases it is essential that companies propose adequate remedies in order to guarantee sufficient competition from other firms.”

Neelie Kroes

About This Quote

Source Policy: EU Competition Regulation, 2015

Cross‑border pricing that harms competition is prohibited; firms must offer remedies to maintain market fairness.

In simple terms: Unfair pricing across borders is illegal; firms must fix it.

Key Takeaway

Ensure fair competition with proper remedies.

Themes

competition law pricing market regulation

Mood

critical strategic

Type

legal policy

When to use this quote

  • business strategy
  • legal compliance
  • market entry
  • policy making

Key Concepts

antitrust consumer protection EU law

Questions to Reflect On

  • What remedies are most effective?
  • How can regulators monitor compliance?
A Different Perspective

Remedies may be costly and hard to enforce.

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