Character Quote by Nancy Goldstone
““The character of people varies, and it is easy to persuade them of a thing, but difficult to keep them in that persuasion.””
About This Quote
Source Article: Persuasion Studies, 2018
People are easily convinced initially, but sustaining belief requires deeper commitment and reinforcement.
In simple terms: Initial persuasion is easy; lasting belief is hard.
Key Takeaway
Build lasting conviction.
Themes
persuasion
commitment
reinforcement
Mood
analytical
cautious
Type
academic
practical
When to use this quote
- marketing campaigns
- political messaging
Key Concepts
social psychology
behavior change
Questions to Reflect On
- What mechanisms reinforce belief?
- How to avoid manipulation?
A Different Perspective
Sustaining belief can be costly.
![“[...]if you are hoping to damage opponents' mental health, go ahead and tell them how inferior or dim-witted or nasty they are. But even if you are certifiably right on every point, you should not think for a minute that you will ever be able to persuade them. Name-calling will make you an enemy…” quote by Steven D. Levitt](https://sms4smile.com/quotes/img-quotes/4e9/steven-d-levitt-5284_first-place_if-you-are-hoping-to-damage-opponents-me_193482.jpg)
