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Inspirational Quote by Benjamin Franklin

“Would you persuade, speak of interest, not of reason.” quote by Benjamin Franklin
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“Would you persuade, speak of interest, not of reason.”

Benjamin Franklin

About This Quote

Source Speech: The Pennsylvania Gazette, 1750

Advocates appealing to emotions rather than logic in persuasion.

In simple terms: Use feelings, not just facts, to persuade.

Key Takeaway

Engage emotions to influence decisions.

Themes

persuasion emotion communication

Mood

thoughtful cautious

Type

advisory philosophical

When to use this quote

  • marketing
  • political debate
  • personal relationships

Key Concepts

rhetoric psychology

Questions to Reflect On

  • How can emotional appeals backfire?
  • When is reason more effective?
A Different Perspective

Emotions can be manipulated unethically.

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