Case Quote by N. Bhaskara Rao
“Opinion polls often suffer on account of unexpected developments once the electoral process starts, such as the death of a political leader (as in the case of the late Rajiv Gandhi).”
About This Quote
Unexpected events can disrupt opinion polls, especially when a leader dies during an election.
In simple terms: Unexpected events skew polls.
Plan for contingencies in polling.
Themes
Mood
Type
When to use this quote
- campaign strategy
- media analysis
- risk management
Key Concepts
Questions to Reflect On
- How can pollsters adapt to sudden changes?
- What safeguards improve poll reliability?
Polls may still be useful if adjusted for new data.