Faith Quote by N. Bhaskara Rao
“A poll survey should indicate at the outset whether it is meant to capture opinions and beliefs for preferences and practices or value and perceptions.”
About This Quote
Source Methodology Guide, 2018
Surveys must first define whether they capture opinions, preferences, or values.
In simple terms: Define survey purpose first.
Clarify survey intent before design.
Themes
Mood
Type
When to use this quote
- market research
- public policy
- academic studies
Key Concepts
Questions to Reflect On
- What is the primary goal of your survey?
- How to balance breadth and depth?
Over‑specification can limit findings.