Design Quote by Morris Lapidus
“My whole success is I've always been designing for people, first because I wanted to sell them merchandise. Then when I got into hotels, I had to rethink, what am I selling now? You're selling a good time.”
About This Quote
Source Interview: Design Talk, 1975
Design should serve people’s desires; initially selling products, later selling experiences like enjoyment.
In simple terms: Design shifts from product to experience.
Key Takeaway
Prioritize user experience.
Themes
design
user experience
marketing
Mood
inspirational
practical
Type
business
creative
When to use this quote
- hospitality industry
- retail design
- product development
Key Concepts
human‑centered design
experience economy
Questions to Reflect On
- How does selling experience differ from selling product?
- What experience do you want your brand to evoke?
A Different Perspective
Overemphasis on experience may neglect functionality.
![“[Cameras] tend to turn people into things and the photograph extends and multiplies the human image to the proportions of mass-produced merchandise and, [in the age of photography] the world itself becomes a sort of museum of objects that have been encountered before in some other museum and to…” quote by Marshall McLuhan](https://sms4smile.com/quotes/img-quotes/d5a/marshall-mcluhan-641_age_cameras-tend-to-turn-people-into-things_323133.jpg)
