Ambush Quote by Mike Wallace
“What's an ambush interview? You walk up to a fellow who you want to talk to, and he hasn't been - he hadn't been willing to talk to you before. You've sent him letters, and you've tried to talk to him on the phone. So you walk up to him on the street and ask him a question - that's an ambush?”
About This Quote
Source Interview: Television journalism, 1970s–1990s
An ambush interview is a surprise, unscripted questioning of someone who has previously refused or avoided contact, aiming to elicit candid responses.
In simple terms: Surprise questioning of a reluctant person.
Use surprise to get honest answers.
Themes
Mood
Type
When to use this quote
- political campaigns
- press conferences
- street interviews
- investigative reporting
Key Concepts
Questions to Reflect On
- Is surprise more effective than consent?
- How to balance urgency with respect?
May breach trust and provoke defensive reactions.