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Ambush Quote by Mike Wallace

“What's an ambush interview? You walk up to a fellow who you want to talk to, and he hasn't been - he hadn't been willing to talk to you before. You've sent him letters, and you've tried to talk to him on the phone. So you walk up to him on the street and ask him a question - that's an ambush?” quote by Mike Wallace
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“What's an ambush interview? You walk up to a fellow who you want to talk to, and he hasn't been - he hadn't been willing to talk to you before. You've sent him letters, and you've tried to talk to him on the phone. So you walk up to him on the street and ask him a question - that's an ambush?”

Mike Wallace

About This Quote

Source Interview: Television journalism, 1970s–1990s

An ambush interview is a surprise, unscripted questioning of someone who has previously refused or avoided contact, aiming to elicit candid responses.

In simple terms: Surprise questioning of a reluctant person.

Key Takeaway

Use surprise to get honest answers.

Themes

journalism ethics interview techniques

Mood

tensive critical

Type

ethical strategic

When to use this quote

  • political campaigns
  • press conferences
  • street interviews
  • investigative reporting

Key Concepts

media strategy power dynamics public persuasion

Questions to Reflect On

  • Is surprise more effective than consent?
  • How to balance urgency with respect?
A Different Perspective

May breach trust and provoke defensive reactions.

4.6 out of 5 (7 ratings)

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