Corporation Quote by Michael Porter
“The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.”
About This Quote
Source Book: Creating Shared Value, 2011
Advocates redefining corporate purpose to generate shared societal value, driving innovation and growth.
In simple terms: Companies should create shared value, not just profit.
Key Takeaway
Align profit with societal benefit.
Themes
business strategy
innovation
social impact
Mood
optimistic
strategic
inspirational
Type
business
economic
ethical
When to use this quote
- corporate planning
- product development
- public policy
Key Concepts
shared value
economic development
Questions to Reflect On
- How can firms measure shared value?
- What incentives align profit and social goals?
A Different Perspective
Implementation may clash with short‑term profit pressures.
