Frighten Quote by Michael Ende
“Strange as it may seem, horror loses its power to frighten when repeated too often.”
About This Quote
Source Novel: The Neverending Story, 1979
Repeated exposure dulls horror's impact; novelty is key to fear's effectiveness.
In simple terms: Too much repetition makes horror less scary.
Vary scares to keep horror effective.
Themes
Mood
Type
When to use this quote
- movie franchises
- video games
- seasonal events
- marketing campaigns
Key Concepts
Questions to Reflect On
- How can creators keep horror fresh?
- When does repetition become a strength?
Over‑use can cause audience fatigue.