Assets Quote by Michael Eisner

People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.

— Bob Iger

We have a unique opportunity as Disney because it really is the only true global entertainment brand.

— Bob Iger

“Build a valuable brand by branding what is valuable about you.”

— Ryan Lilly

I have tremendous brand experience. What I do a lot for Disney is manage the great brands of this company, whether it's Disney, ESPN,…

— Bob Iger

Disney is no longer just Mickey Mouse; Disney is family entertainment. And we're seeing more and more brands change into something that is far…

— Robert Reich

We really believe that Walt Disney is a very able company with great depth and a great set of franchises.

— Anonymous

I think Disney is a very interesting company, and it does have an extremely powerful means for projecting a certain way of thinking.

— Seymour Papert

Disney is just Disney. It's a company that's very good at what it does - controlling and promoting an image - until something happens…

— Carl Hiaasen

I have so many aspirations and interests that would not fit within the Disney brand. I need to make sure I'm engaging those proclivities…

— David Lowery

I'm privileged and grateful to lead The Walt Disney Company and our talented, dedicated team at this exciting time.

— Bob Iger

Part of the Disney success is our ability to create a believable world of dreams that appeals to all age groups. The kind of…

— Walt Disney

“The Disney trademark is all over it: the businesslike use of fantasy, the no-nonsense approach to nonsense.”

— Jim Korkis