Quote by Michael E. Porter

“The point of industry analysis is not to declare the industry attractive or unattractive but to understand the underpinnings of competition and the root…

— Michael E. Porter

“Good industry analysis looks rigorously at the structural underpinnings of profitability P.29”

— Michael E. Porter

Whenever you go into a new industry, you definitely want to do your homework.

— Rikishi

“Without an industry leader, practices desirable for the industry as a whole go unenforced. P.32”

— Michael E. Porter

“Strategists should be particularly alert to changes in other industries that may make them attractive substitutes when they were not before p.31”

— Michael E. Porter

“In trying to find the proper balance between security and profit, many industries still incline toward a shortsighted emphasis on profit.”

— Ted Koppel

“High rivalry limits the profitability of an industry P.32”

— Michael E. Porter

“Competitive forces = the underlying drivers of profitability P.25”

— Michael E. Porter

“Understanding industry structure is also essential to effective strategic positioning P. 26”

— Michael E. Porter

“Every Trade Mark you Build adds to the financial value of your business, much more than your tangible assets”

— Kalyan C. Kankanala

“What do you know about the benefits of (insert product sector)?”

— Phil M Jones

“If I do any company analysis at all, I almost always ask two specific questions related to this topic: What does this company do…

— Victor Cheng