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Decision Quote by Michael Crichton

“In the postwar period, Americans turned away from quality as the principal goal of manufacturing and made cost the principal goal. Japanese, restructuring their companies, made exactly the opposite decision.” quote by Michael Crichton
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“In the postwar period, Americans turned away from quality as the principal goal of manufacturing and made cost the principal goal. Japanese, restructuring their companies, made exactly the opposite decision.”

Michael Crichton

About This Quote

Source Book: The Rise and Fall of the American Manufacturing Industry, 1990

American manufacturers prioritized low cost over quality after WWII, while Japanese firms chose to focus on quality.

In simple terms: US cut costs, Japan emphasized quality.

Key Takeaway

Balance cost and quality in production.

Themes

manufacturing economics competition quality cost

Mood

reflective analytical

Type

business historical strategic

When to use this quote

  • automotive industry
  • electronics
  • consumer goods
  • global supply chains

Key Concepts

lean production total quality management strategic trade-offs

Questions to Reflect On

  • How can firms maintain profitability while investing in quality?
  • What trade‑offs are acceptable in different markets?
A Different Perspective

Focusing solely on cost can erode brand reputation and long‑term profitability.

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