Day Quote by Megyn Kelly
“The viewer I picture in my mind when I do 'The Kelly File' is a woman who's had a long day, either with the kids or at work, or both.”
About This Quote
Source Television: The Kelly File, 2015
The audience is a tired woman balancing work and family, needing empathy.
In simple terms: Audience is a busy mother.
Show empathy in reporting.
Themes
Mood
Type
When to use this quote
- morning news
- family programming
- advertising
Key Concepts
Questions to Reflect On
- How can media address diverse audiences?
- What stories resonate with busy parents?
Not all viewers share this experience.