Change Quote by Max McKeown
“If you change the rules of the market, you can be more successful than your competitors.”
About This Quote
Source Book: Competitive Strategy, 2018
Altering market rules can give a firm a strategic edge over rivals.
In simple terms: Change market rules to outcompete others.
Key Takeaway
Innovate business models to gain advantage.
Themes
strategy
competition
innovation
leadership
Mood
strategic
analytical
Type
business
economic
When to use this quote
- product redesign
- pricing strategy
- regulatory lobbying
- platform creation
Key Concepts
game theory
market design
disruptive tactics
Questions to Reflect On
- What rule changes could benefit your industry?
- How to balance advantage with fairness?
A Different Perspective
Changing rules may provoke legal or ethical challenges.
