Books Quote by Max Barry
““This all seemed quaint and amusing, but as the book moved through to the modern day, nothing changed. People still fell to the influence of persuasion techniques, especially when they broadcast information about themselves that allowed identification of their personality type--their true name, basically--and the attack vectors for these techniques were primarily aural and visual. But no one thought of this as magic. It was just falling for a good line or being distracted or clever marketing. Even the words were the same. People still got fascinated and charmed, spellbound and amazed, they forgot themselves, and were carried away. They just didn't think there was anything magical about that anymore.””
About This Quote
Source Novel: Lexicon (2013) – commentary on persuasion
Persuasion techniques exploit personal data, making people vulnerable to subtle influence that feels ordinary rather than magical.
In simple terms: People are easily swayed by tailored messages.
Beware of how personal info is used to influence you.
Themes
Mood
Type
When to use this quote
- marketing
- social media
- personal branding
- consumer behavior
Key Concepts
Questions to Reflect On
- What safeguards can protect against hidden persuasion?
- How do you recognize when a message is manipulative?
Overemphasis on tech can ignore human agency.