Core values Quote by Matthew Williamson
“As the label has developed over the years, more and more structure and tailored pieces have been added, and so, whilst the core values of the brand have remained, I feel it's important to try new things and add more layers and dimensions to a collection every season.”
About This Quote
Source Interview: Fashion Talk, Matthew Williamson, 2019
The brand evolves by adding structured, tailored pieces each season while keeping core values, encouraging experimentation and layered collections.
In simple terms: Brand grows by adding structure and new ideas each season.
Key Takeaway
Embrace change while honoring core values.
Themes
fashion
innovation
brand evolution
creativity
seasonal design
Mood
enthusiastic
confident
Type
inspirational
strategic
When to use this quote
- Fashion shows
- seasonal collections
- designer collaborations
- retail displays
- marketing campaigns
Key Concepts
Design strategy
brand identity
product development
Questions to Reflect On
- How can a brand stay true while innovating?
- What new dimension adds most value?
A Different Perspective
Balancing new layers with brand consistency can risk diluting identity.
