About Quote by Matt Mickiewicz
“The main thing that 99designs is about is choice. Its a fantastic model that eliminates risk for small business owners and puts designers on equal footing.”
About This Quote
Source Company: 99designs Business Model Overview, 2014
The platform offers clients many design options while sharing risk equally with designers, empowering small businesses and creators alike.
In simple terms: Choice reduces risk for both sides.
Key Takeaway
Leverage choice to balance risk and reward.
Themes
choice
risk reduction
entrepreneurship
design
collaboration
Mood
optimistic
pragmatic
Type
business
marketing
When to use this quote
- small business branding
- freelance design contracts
- product launch visuals
Key Concepts
platform economics
shared risk
marketplace dynamics
Questions to Reflect On
- How does choice affect design quality?
- What risks remain for designers?
A Different Perspective
May limit diversity of design styles if over‑reliance on crowd.
