Milk Quote by Mary Roach
““In a wartime survey conducted by a team of food-habits researchers, only 14 percent of the students at a women’s college said they liked evaporated milk. After serving it to the students sixteen times over the course of a month, the researchers asked again. Now 51 percent liked it. As Kurt Lewin put it, “People like what they eat, rather than eat what they like.””
About This Quote
Source Book: Stiff: The Curious Lives of Human Cadavers by Mary Roach, 2003
Repeated exposure can change preferences, showing that habits shape tastes more than innate likes.
In simple terms: Exposure changes taste preferences.
Key Takeaway
Offer repeated experiences to shape preferences.
Themes
psychology
behavior
food
preference
habit
Mood
curious
analytical
informative
Type
observational
scientific
educational
When to use this quote
- marketing campaigns
- dietary programs
- product testing
- educational curricula
- public health initiatives
Key Concepts
conditioning
social influence
choice architecture
Questions to Reflect On
- How does repeated exposure alter your own preferences?
- What limits exist for changing ingrained tastes?
A Different Perspective
People may resist change if exposure is too brief or forced.
