““For thirty-two years I went shopping with my coupon box in tow without ever seeing another consumer with either a coupon box or binder. Not once. I spotted small coupon wallets that fit in a purse or envelopes of coupons, but never a box or binder. By early 2011, I was beginning to see women with coupon binders everywhere I went. All of a sudden, couponing was hot. It was as if couponing was a totally new concept, and yet coupons had been around for over 125 years.””
