Decision Quote by Marty Neumeier
“Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.”
About This Quote
Source Book: The Designful, 2015
Design should influence strategic planning, decision‑making, and corporate vision, not just aesthetics.
In simple terms: Design can shape strategy and decisions.
Key Takeaway
Elevate design’s role in business strategy.
Themes
strategy
design
leadership
Mood
inspirational
forward‑looking
Type
business
strategic
When to use this quote
- Corporate planning
- product development
- brand strategy
Key Concepts
Innovation
systems thinking
Questions to Reflect On
- How can design be integrated into high‑level decisions?
- What barriers exist to design’s strategic role?
A Different Perspective
Design influence may be limited by organizational culture.
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