Air Quote by Marti Noxon
“A show can be completely dead before you even get on the air. I've been privy to a couple of those.”
About This Quote
Source Interview: TV Production Insights, 2012
Shows can fail before airing due to internal issues or lack of audience interest.
In simple terms: Shows can die before they air.
Key Takeaway
Address problems early in production.
Themes
media
production
risk
Mood
cautious
realistic
Type
warning
analytical
When to use this quote
- pilot pitching
- network meetings
- budget reviews
- team alignment
Key Concepts
creative development
audience testing
Questions to Reflect On
- What early signs indicate a project’s risk?
- How can you test audience interest early?
A Different Perspective
Not all failures are predictable.
![“Just between you and me, shouldn’t the World Bank be encouraging MORE migration of the dirty industries to the LDCs [Less Developed Countries]?... I think the economic logic behind dumping a load of toxic waste in the lowest wage country is impeccable and we should face up to that... I’ve always…” quote by Lawrence Summers](https://sms4smile.com/quotes/img-quotes/ac4/lawrence-summers-16940_air_just-between-you-and-me-shouldn-t-the-wo_4703.jpg)
![“[A]s you partake of the world's bill of fare, that's darned good advice to follow. Do a lot of spitting out the hot air. And be careful what you swallow.” quote by Dr. Seuss](https://sms4smile.com/quotes/img-quotes/da8/dr-seuss-1224_advice_a-s-you-partake-of-the-world-s-bill-of-f_6806.jpg)