"The copy of an ad is merely a……" — Marshall McLuhan
"The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song."
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Marshall McLuhan
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More Accelerators Quotes
This quote is filed under Accelerators Quotes,
one of 11 quotes in that category. Here are a few more:
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Reality is what kicks back when you kick it. This is just what physicists do with their particle accelerators. We…
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I always tend to assume there's an infinite amount of money out there." There might as well be, "Arsibalt said,…
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