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Behold Quote by Marshall McLuhan

“We become what we behold. We shape our tools, and thereafter our tools shape us.” quote by Marshall McLuhan
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““We become what we behold. We shape our tools, and thereafter our tools shape us.””

Marshall McLuhan

About This Quote

Source Book: Understanding Media by Marshall McLuhan, 1964

Our perceptions shape tools, which then shape our perceptions in a feedback loop.

In simple terms: We become what we focus on.

Key Takeaway

Mind your influences.

Themes

media technology perception

Mood

analytical thoughtful

Type

philosophical observational

When to use this quote

  • design
  • education
  • policy
  • personal habits

Key Concepts

systems theory feedback loop

Questions to Reflect On

  • What tools dominate your life?
  • How can you redesign them?
A Different Perspective

Tools can limit creativity if unchecked.

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