Future Quote by Marshall McLuhan
“The new is always made up of the old, or rather, what people see in the new is always the old thing. The rear-view mirror. The future of the future is the present, and this is something that people are terrified of.”
About This Quote
Source Book: Understanding Media, 1964
Argues that new ideas are built from old ones, and people fear the present because it reflects the future.
In simple terms: The new is built from the old.
Key Takeaway
Embrace continuity.
Themes
culture
technology
history
Mood
analytical
thoughtful
Type
philosophical
critical
When to use this quote
- marketing strategy
- educational curricula
- design thinking
Key Concepts
media theory
historical cycles
present anxiety
Questions to Reflect On
- How does the past shape current trends?
- Why does the present feel threatening?
A Different Perspective
May undervalue innovation.
