Arrogant Quote by Marshall McLuhan
“I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.”
About This Quote
Source Book: Understanding Media: The Extensions of Man, 1964
He claims judgment about good or bad is futile because it imposes a simplistic moral lens on complex phenomena.
In simple terms: Judging as good or bad is meaningless.
Avoid binary judgments in analysis.
Themes
Mood
Type
When to use this quote
- policy making
- technology assessment
- media literacy
Key Concepts
Questions to Reflect On
- When is moral labeling useful?
- How can we assess impact without good/bad labels?
Binary judgments can ignore nuance.