Arbitrary Quote by Marshall McLuhan

“All media exist to invest our lives with artificial perceptions and arbitrary values.”

Marshall McLuhan

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Arbitrary Media Values

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Even mud gives the illusion of depth.

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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.

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Electronic man has no physical body.

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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange…

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With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the…

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“The constant broadcast and reception of ghostly images via radio and television, according to this notion, had weakened the sense, particularly among youth, of…

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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the…

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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now…

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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and…

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Professionalism is environmental. Amateurism is anti-environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of…

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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral)…

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New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the…

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I do think that theater is a great venue for science fiction, and not just adaptations but also original work. I also think some…

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Not to be offensive, not to be capricious, not to be arbitrary, not to be neurotic, not to be an actor outer, you're just…

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I don't concern myself with thinking ahead to the finished product. I focus more specifically on what the character is experiencing. Once you relieve…

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Habit is altogether too arbitrary a master for me to submit to.

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I look back, now, and I know that the naming moment, which seemed so insignificant then, which seemed to demand no more than an…

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Police in China can do whatever they want; after 81 days in arbitrary detention you clearly realise that they don't have to obey their…

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