Doe Quote by Marshall McLuhan
“A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.”
About This Quote
Source Book: Understanding Media, 1964
New media continuously reshape existing media, often suppressing them until they adapt to new roles.
In simple terms: New media changes old media, forcing adaptation.
Key Takeaway
Anticipate and guide media evolution.
Themes
media change
technology
culture
adaptation
Mood
analytical
critical
Type
theoretical
reflective
When to use this quote
- advertising
- journalism
- social media platforms
- education
Key Concepts
media theory
cultural shift
innovation
Questions to Reflect On
- What old practices can be preserved in new media?
- How can we balance innovation with tradition?
A Different Perspective
Resistance can slow progress and cause loss of valuable legacy.
