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Am Quote by Mark McKinnon

“Every day I am being told to sign up for Tumblr, Yammer, Friendfeed, Plaxo, Last.fm, ping.fm or the hot social-media tool du jour that happened to get mentioned on Mashable.com. It is like a social-media arms race. Each one of these new tools is like a cool new night club. Hot today, gone…” quote by Mark McKinnon
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“Every day I am being told to sign up for Tumblr, Yammer, Friendfeed, Plaxo, Last.fm, ping.fm or the hot social-media tool du jour that happened to get mentioned on Mashable.com. It is like a social-media arms race. Each one of these new tools is like a cool new night club. Hot today, gone tomorrow, replaced with something else.”

Mark McKinnon

About This Quote

Source Article: Mashable.com, 2009

The quote critiques the rapid turnover of social‑media platforms, likening them to fleeting nightclubs that come and go.

In simple terms: Social apps are trendy but short‑lived.

Key Takeaway

Choose tools that serve lasting value.

Themes

technology trends consumerism

Mood

skeptical observational

Type

critical analytical

When to use this quote

  • marketing strategy
  • personal branding
  • digital adoption
  • platform selection

Key Concepts

social media lifecycle bandwagon effect network effects

Questions to Reflect On

  • How do you evaluate a platform’s longevity?
  • What criteria guide your adoption of new tools?
A Different Perspective

Constantly chasing new platforms can dilute focus and waste resources.

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