““Lizabeth Cohen defines the postwar equation of citizenship and consumerism as the emergence of a "consumer's republic" in which consumerism, rather than social policy, is seen as the means through which to achieve social ideals. In the contemporary context, government authorities speak to Americans in the language of consumerism more than the language of citizenship, inciting us everyday to do our part for the national economy by spending our money, buying cars and houses, and accumulating debt on credit card. Indeed, Americans are almost always spoken to as citizen-consumers.””
