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Quote by Malcom Gladwell

“The gold box...was a kind of trigger. It gave viewers a reason to look for the ads in TV Guide and Parade. It created a connection between the Columbia message viewers saw on television and the message they read in a magazine. The gold box...made the reader / viewer part of an interactive…” quote by Malcom Gladwell
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““The gold box...was a kind of trigger. It gave viewers a reason to look for the ads in TV Guide and Parade. It created a connection between the Columbia message viewers saw on television and the message they read in a magazine. The gold box...made the reader / viewer part of an interactive advertising system. Viewers were not just an audience but had become participants. It was like playing a game...””

Malcom Gladwell

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