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Activity Quote by Malcolm Forbes

“For corporations to be bedfellows with the arts is good business for both. The architecture that houses a company is a more visible statement than the president's in the annual report. Ditto interiors, particularly of offices and sometimes, dramatically, in plants. For solvent businesses, support…” quote by Malcolm Forbes
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“For corporations to be bedfellows with the arts is good business for both. The architecture that houses a company is a more visible statement than the president's in the annual report. Ditto interiors, particularly of offices and sometimes, dramatically, in plants. For solvent businesses, support of community cultural undertakings in music, drama, dance creates great goodwill. Also, the existence of such activities is often important to the executives and their families that companies want to keep or attract to keep.”

Malcolm Forbes

About This Quote

Source Speech: Interview on Business and Culture, 1990

Corporate support of the arts benefits both business image and community culture, fostering goodwill and attracting talent.

In simple terms: Arts partnership boosts business and community.

Key Takeaway

Invest in arts to enhance brand and morale.

Themes

business strategy culture community engagement

Mood

optimistic strategic

Type

advice inspirational

When to use this quote

  • company headquarters
  • office design
  • sponsorship of performances
  • executive family activities

Key Concepts

branding corporate social responsibility creative environments

Questions to Reflect On

  • How can art improve employee creativity?
  • What cultural projects align with your brand values?
A Different Perspective

Art investments may not yield immediate financial returns.

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