Because Quote by Lynn Jurich

We tell market researchers that we don't mind paying more for green benefits but only a minority of zealots ever really will. A campaign…

— Chris Powell

The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily…

— John Elkington

“great deal of “green” marketing is predicated on the assumption that people will buy a green product to make themselves feel better about moral…

— David DiSalvo

What we should do is require or at least permit innovators to license their green innovations free of charge in exchange for public payments…

— Thomas Pogge

We always hear from newspapers that while people understand the environmental challenge, they are unwilling to stomach the solutions. The trouble is, we only…

— Zac Goldsmith

There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense,…

— Lynn Jurich

Unfortunately, we have a 50% unemployment rate among our urban youth of color. It's not about making green jobs more attractive. It's about making…

— Van Jones

“While most consumers say that they would choose a green product over less environmentally friendly options, they would only do it if the price…

— James Dion

Many people still believe that 'green' solutions are too expensive, but they are actually much cheaper when all of the costs to public health,…

— Majora Carter

Green is not just about renewable energy. It's also about creating a new direction for the whole economy. This requires government to step up,…

— Mariana Mazzucato

A green economy begins to replace some of the clunking and chugging of ugly machines with the wise effort of beautiful, skilled people. That…

— Van Jones

Don't get the idea that I've turned green. My business is making money, and I think this is going to make a lot of…

— T. Boone Pickens