Acquire Quote by Ludwig von Mises
“There would not be any profits but for the eagerness of the public to acquire the merchandise offered for sale by the successful entrepreneur. But the same people who scramble for these articles vilify the businessman and call his profit ill-got.”
About This Quote
Source Book: Human Action, Ludwig von Mises, 1949
Public desire for goods drives profit, yet the same crowd often condemns the entrepreneur’s earnings as unjust.
In simple terms: People crave products but blame profit.
Key Takeaway
Recognize the paradox of consumer sentiment.
Themes
consumer behavior
entrepreneurship
public perception
Mood
skeptical
reflective
Type
economic
sociological
When to use this quote
- marketing strategy
- public relations
- business ethics
- consumer education
Key Concepts
psychology of markets
ethical judgments
economic incentives
Questions to Reflect On
- Why do consumers resent successful sellers?
- How can entrepreneurs address perceived unfair profit?
A Different Perspective
Critics may overlook value creation and risk taken.
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