Everything Quote by Lonnie Johnson
“Large companies can afford to file patents on every idea they have. Small companies, we have to weigh our options, do the research. We have to decide where to place our bets. We can't just cover everything we do.”
About This Quote
Source Interview: Podcast on Innovation, 2019
Large firms can protect every idea with patents, while smaller firms must prioritize and research before filing.
In simple terms: Big firms patent everything; small firms must choose wisely.
Prioritize research before filing patents.
Themes
Mood
Type
When to use this quote
- startup planning
- R&D budgeting
- product development
- market entry
Key Concepts
Questions to Reflect On
- What criteria should a small company use to decide patenting?
- How can limited resources be allocated efficiently?
Patents are costly and may not guarantee market success.