Call Quote by Lisa Gansky
“A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these choices. I call this emerging model 'The Mesh.'”
About This Quote
Source Article: The Mesh, 2012
A new consumer‑centric model gives people many options, tools, and information, increasing their influence over decisions.
In simple terms: Consumers gain more power through choice and data.
Key Takeaway
Leverage data and tools to empower customers.
Themes
consumer empowerment
choice
information
technology
market dynamics
Mood
optimistic
analytical
Type
strategic
observational
When to use this quote
- product design
- marketing strategy
- customer experience
- policy making
Key Concepts
network effects
platform economics
behavioral economics
Questions to Reflect On
- How can businesses ensure equitable access to these tools?
- What risks arise from increased consumer power?
A Different Perspective
Assumes all consumers have equal access to tools and data.
