Accustomed Quote by Lester Beall
“A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual, the accustomed, the obvious, and hence, the unspontaneous. Rather, he should provide that quality of thought and intuition which rejects the ineffectual commonplace for effectual originality.”
About This Quote
Designers should challenge audiences with original, thoughtful work rather than delivering predictable, familiar content.
In simple terms: Encourage originality over conformity.
Key Takeaway
Create unexpected, thoughtful designs.
Themes
design
originality
audience engagement
Mood
critical
creative
Type
philosophical
inspirational
When to use this quote
- advertising
- product design
- media
- education
Key Concepts
creative thinking
innovation
Questions to Reflect On
- How can you balance novelty with accessibility?
- When is familiarity valuable?
A Different Perspective
Originality may alienate some users.
