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“When we made 'Toy Story,' journalists were more interested in talking about the technique because it was so new and unknown, and we just wanted to talk about the story.” quote by Lee Unkrich
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“When we made 'Toy Story,' journalists were more interested in talking about the technique because it was so new and unknown, and we just wanted to talk about the story.”

Lee Unkrich

About This Quote

Source Interview: Making Toy Story, 1995

He notes early media focus on technical innovation rather than storytelling, emphasizing the importance of narrative over technology.

In simple terms: Media focused on tech, not story.

Key Takeaway

Prioritize story when showcasing new tech.

Themes

film technology storytelling media focus innovation creative priorities

Mood

reflective analytical insightful

Type

film media creative

When to use this quote

  • film education
  • media training
  • creative workshops

Key Concepts

film production media analysis story vs tech debate

Questions to Reflect On

  • How can technology enhance narrative without overshadowing it?
  • What balance should creators seek?
A Different Perspective

The view may underplay the role of tech in storytelling.

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