Commercial Quote by Kurt Braunohler
“I never understood using Kickstarter for commercial purposes. If you want to raise money for commercial purposes, I think you should give someone a dividend. They make money, then you make money. It should be an investment, whereas I think Kickstarter's true purpose is raising money for things that are in and of themselves justifying.”
About This Quote
Source Interview: Podcast on crowdfunding, 2015
Kickstarter is intended for creative, non‑commercial projects; using it for profit‑driven ventures should instead involve equity or dividends.
In simple terms: Kickstarter isn’t for profit‑making; use investments for that.
Key Takeaway
Choose the right funding model for your goal.
Themes
crowdfunding
finance
ethics
entrepreneurship
Mood
cautious
analytical
Type
advisory
critical
When to use this quote
- startup fundraising
- creative projects
- product development
- non‑profit campaigns
Key Concepts
equity financing
creative funding
investment vs donation
Questions to Reflect On
- Is your project truly creative or primarily profit‑driven?
- How would equity funding change your approach?
A Different Perspective
Kickstarter can blur lines between donation and investment, risking legal issues.
