““However, what stores like Urban Outfitters—and every mall goth’s favorite, Hot Topic—offer is unprecedented access to subcultures often out of reach for young people. Those in rural areas without a local witch shop or knowledge about the occultic side of the internet can be introduced to an entire subculture through these stores. Perhaps they will pick up a tarot deck first as a gag gift, and then look further into the ancient practice of divination, and maybe even learn about the feminist history of Pamela Coleman Smith, a member of British occult society the Hermetic Order of the Golden Dawn, who is responsible for creating the iconic images on the ubiquitous Rider-Waite deck. Where democratic dissemination ends and exploitation begins is tricky territory.””
