Different ways Quote by Kevin Kelly
““One reason so much money is flowing into the service frontier is that there are so many more ways to be a service than to be a product. The number of different ways to recast transportation as a service is almost unlimited. Uber is merely one variation. There are dozens more already established, and many more possible. The general approach for entrepreneurs is to unbundle the benefits of transportation (or any X) into separate constituent goods and then recombine them in new ways.””
About This Quote
Source Talk: 2014 talk on service economy at South by Southwest, 2014
Entrepreneurs can create value by unbundling a product into separate services, then recombining them in novel ways, expanding market possibilities.
In simple terms: Break products into services and remix them.
Key Takeaway
Identify core benefits and repackage as services.
Themes
innovation
entrepreneurship
service economy
Mood
optimistic
strategic
Type
business
thought‑provoking
When to use this quote
- transportation startups
- software platforms
- hospitality industry
- energy sector
Key Concepts
unbundling
recombination
value creation
Questions to Reflect On
- What core benefit of your product could become a service?
- How can you test a new service model cheaply?
A Different Perspective
Regulation and consumer trust can limit new service models.
