Ads Quote by Kenneth Fisher
“You may have seen my firm's ads screaming, 'I Hate Annuities.' Folks ask why we run them. Simple: Because I do.”
About This Quote
The speaker admits to running ads that claim hatred for annuities, explaining the motive is personal involvement.
In simple terms: Ads say 'I hate annuities' because the speaker does.
Key Takeaway
Self-referential advertising.
Themes
marketing
finance
advertising
Mood
provocative
confident
Type
statement
When to use this quote
- Creating provocative ad copy
- Explaining product stance to clients
Practical Applications
- Use bold statements to attract attention
Questions to Reflect On
- Does shock value outweigh clarity in financial ads?
A Different Perspective
Such blunt messaging can alienate potential customers.
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![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
