"What business strategy is all about-what distinguishes it……" — Kenichi Ohmae

"What business strategy is all about-what distinguishes it from all other kinds of business planning-is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as efficiently as possible, a sustainable edge over its competitors."

Kenichi Ohmae

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