Assumption Quote by Kenichi Ohmae
“The strategist's method is very simply to challenge the prevailing assumptions with a single question: Why?”
About This Quote
Source Book: The Mind of the Strategist by Kenichi Ohmae, 1982
Effective strategy questions core assumptions by asking a simple, probing query: “Why?”
In simple terms: Challenge assumptions with a single question.
Key Takeaway
Ask “Why?” to test ideas.
Themes
strategy
critical thinking
innovation
Mood
curious
analytical
Type
philosophical
inspirational
When to use this quote
- business planning
- product development
- policy analysis
- personal decisions
Key Concepts
systems thinking
questioning
problem solving
Questions to Reflect On
- What assumptions are you accepting without questioning?
- How does asking “Why?” change your perspective?
A Different Perspective
Over‑reliance on “Why?” may stall action if not followed by solutions.
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